Tracking & Reporting

Know exactly where your leads and revenue actually come from.

Broken conversion events, missing UTMs, and dashboards reporting the wrong numbers make every other marketing decision a guess. We clean up your tracking setup end to end and build reporting that tells you, in plain terms, what's actually working.

Everything included

A detailed breakdown of what the initial engagement covers.

Full tracking map and UTM system

We map every conversion event on your site, document the UTM convention for every channel, and build a system so every link your team creates is tagged correctly and consistently from day one.

Every channel is attributed correctly, no more mystery traffic.

Custom dashboard build

We build a dashboard that shows the metrics that actually matter to your business, sourced from GA4, ads, and CRM, with no vanity metrics cluttering the view.

One screen tells you exactly what's working and what isn't.

Conversion event setup

We configure every conversion event in GA4 and Google Tag Manager, from form submissions to phone clicks, and validate that each one fires correctly before we hand off.

Trust that every lead is counted and attributed.

Analytics account cleanup

We remove spam filters, duplicate properties, and broken filters that have accumulated over time, so your analytics account is clean, accurate, and trustworthy.

Your numbers stop lying to you.

Monthly report template

We build a repeatable monthly report template that tells the story of what happened, why it happened, and what to do next, in language a non-marketer can understand.

Stakeholders get clear answers, not raw data dumps.

Ongoing monthly support

What happens after the initial work is delivered.

Monthly analytics and dashboard review

Each month we review your dashboard for data quality, accuracy, and new insights, and flag any tracking issues that need attention.

Your data stays trustworthy as platforms change.

GA4 and UTM maintenance

We maintain your GA4 configuration and UTM conventions as your campaigns, pages, and funnels evolve, so new links and events are always tagged correctly.

No attribution gaps creep in as you scale.

Conversion event validation

Each month we validate that every conversion event still fires correctly, catching breakages caused by site changes or platform updates.

Catches tracking breakages before they skew your data.

Reporting updates each cycle

We update your monthly report with the latest data, trends, and recommendations, so the report stays current and useful rather than going stale.

Always-ready reporting without manual effort.

Common questions

A full tracking rebuild typically takes 2–3 weeks depending on the number of platforms and the condition of your existing setup. We'll give you a firm timeline after the initial audit.

Google Analytics 4, Google Tag Manager, Google Ads, Meta Ads, Google Search Console, and most major CRM and email platforms. If you use something unusual, ask us before starting.

No. We need edit access to your website or tag manager container to implement tracking changes properly. We'll walk you through exactly what access to grant before any work begins.

The monthly retainer covers ongoing validation, maintenance, and reporting updates so your data stays accurate as your campaigns, pages, and funnels evolve over time.