Email & Retention

Turn one-time buyers into repeat customers.

Most of the revenue sitting between a first purchase and a repeat one comes down to automation: welcome sequences, abandoned-cart recovery, and win-back flows that either exist or don't. We build the full lifecycle, from first email to long-term retention, and make sure it actually reaches the inbox.

Everything included

A detailed breakdown of what the initial engagement covers.

Abandoned inquiry or cart recovery flow

We build a multi-step abandoned cart or inquiry recovery flow with the right timing, the right subject lines, and the right incentive structure to win back the people who almost converted.

Recovers revenue that's currently being left on the table.

Full email copy pack

We write every email in the lifecycle, from the welcome sequence to the win-back campaign, with copy that sounds like your brand and drives action rather than filling an inbox.

Emails that get opened and clicked, not deleted.

Deliverability audit and fixes

We audit your sender reputation, authentication records (SPF, DKIM, DMARC), and sending practices, and fix the issues that are quietly sending your emails to the spam folder.

Your emails actually reach the inbox, not the spam folder.

Advanced segmentation and tagging strategy

We design a segmentation strategy that tags subscribers by behaviour, purchase history, and engagement, so every email goes to the right person with the right message at the right time.

The right message to the right person, every time.

Ongoing monthly support

What happens after the initial work is delivered.

Monthly email flow and newsletter review

Each month we review your live flows and newsletter performance, flagging underperforming steps and recommending copy or timing adjustments.

Flows stay sharp and continue to perform over time.

Copy refinements each cycle

We refine subject lines, body copy, and calls to action based on the latest open and click data, so the copy keeps improving rather than going stale.

Incremental gains from data-driven copy improvements.

Segmentation recommendations

Each month we recommend new segments to target based on subscriber behaviour and purchase patterns, so your messaging stays relevant as your list grows.

Messages stay relevant as your audience evolves.

Deliverability checks

We monitor your sender reputation and deliverability metrics each month, flagging any issues before they impact your ability to reach the inbox.

Inbox placement stays high as your volume grows.

Common questions

Most lifecycle flows are built and live within 2–3 weeks, depending on the complexity of your segmentation and the number of touchpoints. We'll give you a firm timeline after scoping.

No. We build the infrastructure so new subscribers are captured automatically from day one, and any existing subscribers are migrated into the new flows without losing their history.

Klaviyo, Mailchimp, HubSpot, ActiveCampaign, and most major ESPs. If you're on something unusual, ask us before starting and we'll confirm whether we can work with it.

Both. The principles are the same whether you're recovering abandoned carts or re-engaging stalled B2B inquiries. The flows, copy, and timing change, but the lifecycle structure doesn't.